Ferrari World Abu Dhabi Announces Pay-By-Height Pricing and Merry-Go-Around with Never Before Seen Prototypes

Ferrari World Abu Dhabi has announced that it will be opening to the public for a short Inaugural Period, beginning at 7pm on October 27th, 2010. This period, which will no doubt be used to sort out any kinks, will continue up to the park's official, Grand Opening in November.

Unlike most parks, which sell tickets based on age, Ferrari World Abu Dhabi's tickets will be sold according to height. Guests under 1.5 metres (4.9 ft) will pay AED 165 (US$45), while guests over 1.5 metres will pay AED 225 (US$61).

Visitors to the park can also upgrade to an AED 375 (US$102) premium ticket that gives them priority access to all rides and attractions, access to an exclusive lounge area and other benefits.

Claus Frimand, General Manager of Ferrari World Abu Dhabi, is feeling confident:

"We are on schedule to open the park with a wide selection of rides and attractions. We have managed to turn one of the world's most exclusive brands into an extraordinary experience which families and fans will come back for time and time again."

The park has also announced a new attraction: a Ferrari-fied merry-go-round called Carousel. The attraction will feature four design studies never before seen outside of Maranello, created by design students under the banner of, "Ferrari: new concepts for the myth". These cars will feature moving brake pedals / accelerators and working horns.

This "Disneyland for Ferrari Fans" is the world's largest indoor theme park, with a surface area of 200,000m² (2.15 million sq. ft.) and many rides including what is claimed to be the world's fastest roller-coaster, the 240km/h [149mph] Formula Rossa.

By Tristan Hankins

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Citroën Releases Dating 2.0 to Help People Find a Date for The Paris Motor Show (and Market the DS3)

Ooohweee, does Citroën know how to get this pale, pajama-wearing, cries-himself-to-sleep-every-night hippie blogger interested. Screw match-dot-com, we've got a car dating service now. The French brand know for its wild and out of this world concepts (see GTbyCitroën, Survolt, Revolte, etc.) has created a new form of match-up for the car enthusiast called Dating 2.0, and it's one nifty little time-waster.

Just be aware that the first step is asking your preference, not what you are. Don't make the same mistake I did and wind up looking at a dude in boxer briefs. Well, unless that's your thing, in which case go for it.

I, on the other hand, went with classy, busty, and shapely for my little lady and ended up with a "beautiful, alluring, and enigmatic" fish supper-enjoying mermaid and a red DS3. Yeah, I thought it was weird, too, so I tried it again...and it got even weirder.

Next, I chose funny, toned, and sporty (or something thereabouts) and ended up with a dominatrix-looking chick in leather with "a dominant personality and a unique dress sense". And...and...she's wearing a studded collar with a friggin' leash.

Try out this Dating 2.0 (link below) for yourself and leave your kinky results in the comments below. As for me, I'm off to the store to snag some furry handcuffs.

By Phil Alex

Link: Citroën Dating 2.0

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Hasselblad H4D Ferrari is Another Cynical Marketing Excercise

Why can't carmakers stick to building cars? You don't see Dyson and Prada making a limited edition vacuum cleaner or Apple and Westinghouse producing an iPad integrated refrigerator (so far).

And yet, here we are. Swedish camera company Hasselblad (famous for its camera's use on the Apollo moon missions) and Italian supercar maker Ferrari have collaborated on a limited edition model of the Hasselblad H4D camera.

The Ferrari limited edition is nothing more than a standard Hasselblad H4D camera painted "rosso fuoco" red and with the Ferrari shield applied.

More thought seems to have been put into the box which features a glass top and separate compartments for the camera and lens / accessories.

Hasselblad will build just 499 units of its H4D Ferrari, possibly as a nod to the Ferrari 430 16M Scuderia Spider which was built in the same numbers. Hasselblad has promised to release more details in October, which we await with baited breath.

By Tristan Hankins

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Fan-made Transformers Film from Russia is Simply Awesome [with Video]

Michael Bay, you need to be taking notes, because this fan-made Transformers short film is epically cool. Created by 21-year old Alexander Vladimirovich Semenov from Russia, the film doesn't use little white trash GM robots or the ridonkulous SR-71 pirate grandpa; instead, it stars a cool old VAZ 2106...I think...and some dinky little cell phone robots.

Oh and the main guy is someone who ends up driving the VAZ Decepticon. Really, who wouldn't want to drive a little 4-wheeled evil?

Instead of what boils down to plain stupid product placement like Jolt the Volt, how about we make this next Transformers a little more down to earth (as crazy as that sounds)?

I know sponsors are the ones writing your checks, but there comes a time when the movie needs to still be a Michael Bay summer blockbuster and not a two hour GM commercial. Check out the slick vid below.

By Phil Alex

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Real-Life Transformer Fulfills All Our Childhood Fantasies

This video of a real-life Transformer snapped rolling on Hollywood Boulevard has been making the rounds on YouTube for a few months. No, it's not a lame viral marketing attempt by Citroen or a trailer for a new shaky cam Michael Bay / Jerry Bruckheimer movie.

It's a guy in a transforming Transformers costume. How cool is that? Remember when you were a kid and you had that cardboard box that you used to hold around your waist, pretending to be a fire truck? This is like that, but a million times cooler.

The video says its Optimus Prime but come on; everyone knows Optimus is a big rig. Binaltech has a Mustang Transformer called Wheeljack, but that's pretty obscure even from a fanboy perspective. It could be Barricade from the 2007 movie but if so, where's the police get up?

The pièce de résistance of course is the vinyl roof. Well, it's either that or a convertible roof, but the former is much funnier.

By Tristan Hankins

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Mitsubishi Outlander Sport Online Test Drive is GTA IV with Only One Car and No Crime

Clearly taking its inspiration from those throwaway iPhone / iPod games loved so much by Volkswagen and its subsidiaries, the North American arm of Mitsubishi Motors will let a select few test drive the new Outlander Sport compact [called ASX in Europe] remotely through "Mitsubishi Live Drive".

In a world first, customers will be able to take the compact crossover around a closed circuit course, controlling the actually vehicle through an "interactive remote control" from the comfort of their own internet-connected PCs. I wonder what a "non-interactive remote control" would be...

When developing the Live Drive experience, Mitsubishi consulted robotics expert, Dr. James Brighton who was instrumental in constructing the online test drive program

The 5-seat CUV was rigged with multiple video cameras, servo motors that move the pedals and steering wheel and electronic receivers that pick up on the driver's control inputs.

Mitsubishi boasts that, "participants will enjoy the feeling of literally being in the driver's seat." You know, without G-force or inertia or any other feeling you might get from actually driving a car.

Those who use the Live Drive program will also have the opportunity to collect "feature pods"; you know, like the coins Mario picks up. Only these ones tell you about the features on the 2011 Mitsubishi Outlander Sport. Riveting!

Oh well, it sounds more interesting than listening to a dealer drone on and on about this and that at the dealership for hours on end, though I'd still rather take a shot at controlling one of the vehicles in the DARPA Urban Challenge though.

If you are 18 years old, live in the United States and have a valid driver's license you can sign up on the car's microsite from the 15th of October. The Live Drive days will be held between the 1st and 10th of November, coinciding with campaigns in other media including television and print.

By Tristan Hankins

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Chick Flick: Barbie gets her own special Fiat 500 for her 50th Birthday

You knew it was coming - a pinked out Barbie version of Fiat's 500 mini. Created by a partnership between the Fiat Centro Stile and Mattel, the customized Barbie 500 is a show car dedicated to famous doll for her 50th birthday and it will appear in public for the first time on Monday 9 March, when it will race through the streets of Milan's fashion district with 'Barbie' on the passenger seat and Ken behind the steering wheel.

Aside from the bright pink paintwork, Barbie's 500 also gets pink seats, an LED-decked vanity mirror, glitzy crystals on interior bezels, hubcaps, outer window moldings and antenna, as well as a glossy cover featuring the distinctive Sixties version of the Fiat 500 and a Barbie autograph.

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BMW's DesignworksUSA Presents Thermaltake PC Case for Gamers

They have designed yachts, trains, coffee makers, speakers even airplanes and now, BMW DesignworksUSA, an independently operated studio owned by the BMW Group, has joined forces with Thermaltake, a company known for its flashy eye-catching products to create a futuristic-looking PC case. Previewed in prototype form at the CEBIT in Hanover (March 3-8, 2009), the BMW-designed PC case is called "Level 10".

Aimed at gamers, the Level 10 actually looks more like a chassis than a traditional case as the computer's individual components are mounted in separate compartments that are attached onto a central base.

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